Amazon Fire TV devices will receive a feature update with artificial intelligence (AI), which will make it easier for users to discover new shows and movies. The e-commerce giant is integrating its internal AI model to support its search function. The company states that users can search for content based on genre, plot and more. Amazon calls it a personalized content recommendation feature and has started rolling out the AI search feature in English in the US.
Amazon Fire TV AI Search Function: How it Works
In a newsroom post, Amazon cited Nielsen’s State of Play 2023 report to highlight that “the average streaming customer spends more than 10 minutes looking for options every time they access their streaming services.”
It is likely that most people have faced the situation when they feel like seeing something new, but have difficulty finding something that attracts their attention. The process may even take a while, considering that most streaming platforms have a large catalog of movies and TV shows. The technology giant is solving the problem by adding artificial intelligence features to its search function.
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The appearance of the search function is not changed by the update. However, owners of a Fire TV device with Fire OS 6 or higher can now find relevant results for complex searches such as “Show me psychological thrillers with surprising endings”.”This is possible thanks to one of Amazon’s large internal language models. The company did not specify which AI model was used to activate the function.
Where to use Amazon Fire TV’s New AI search feature
This new feature allows users to search for movies and shows based on themes, genres, plots, characters, actors and even quotes. The function displays the results of Prime Video, as well as from the user’s other subscription libraries (for example, Netflix, Disney + Hotstar, etc.).), so that you only see the content that is already available for free. The AI search feature is compatible with Alexa, so users can also search for content recommendations verbally instead of typing them in.
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The feature will be introduced for users in the USA. USA. in English on selected Fire TV devices with Fire OS 6 and higher and will be launched on all eligible devices in the coming weeks. Amazon has not communicated a schedule for the worldwide launch of this feature or the support of additional languages.
